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Reincarnated

Snoop Lion

Category: Music
Format: Web, iPad

“Somebody get me my crown/Cause I’m feelin’ it now. You might be a lord/But here comes The King.” That’s Snoop...once Dogg, now Lion. Coming at you here on an app album mashup worthy of his life-changing reincarnation...from rap to reggae.

What you get isn’t just the music — it’s about the music. Where it came from, how it was made, why it was made. It’s liner notes for the 21st century. Multimedia, multi-sensory, made for the fans.

In conjunction with the Cashmere Agency.

The 5 Levels of Leadership

John C. Maxwell

Category: Leadership
Format: Web, iPad

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$4.99 premium version available

True leaders don’t follow a career path: they travel up “The 5 Levels of Leadership.” Originally published by Center Street (Hachette), this book shows you how to make that trip. Learn how to invest in people, how to inspire them, and how to influence them. “John has taught ‘The 5 Levels of Leadership’ to our leaders at Delta with great results. The insight and valuable principles he delivers has helped all of us raise our effectiveness and improve our performance. John is a dynamic communicator with a heart for leadership that all can learn from.” -Ed Bastian, President, Delta Air Lines

Predictably Irrational

Dan Ariely

Category: Behavioral Economic
Format: Web, iPad

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Free

$4.99 premium version available

Why do our headaches persist after we take a one-cent aspirin, but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal, but cut coupons to save twenty-five cents on a can of soup? In this groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They’re systematic and predictable—making us predictably irrational.

What Technology Wants

Kevin Kelly

Category: Technology
Format: iPad

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Kevin Kelly’s “What Technology Wants” delivers a groundbreaking new take on tech. Originally published by Viking Penguin, this book flips the usual view of technology by examining the world through the eyes of technology itself. It reveals technology can be a living force that can expand our individual potential – if we can discern “what it wants.” The free app offers a 15-card collection. The full edition has dozens of cards, organized around big ideas, all delightfully arranged in a 3D, pick-you-own-path interface. It's perfect for exploring Kelly's themes in a way that matches your interests.